Monday, September 29, 2003

Script for Radio Ad

Product: Bubble Wrap paper
Client: Tensionfree
Background score: Loud music, heavy bass and drums. The sound of popping/ bursting of balloons/small bombs become increasingly louder till it becomes the dominant sound.
POP! POP!
Voice-over:
Can you FEEL your head BURSTING?
Are you perpetually RESTLESS?
Is the tension KILLING you?
STOP! Stop right there.
(Sudden silence)
This is the end.
(A catchy tune starts in the background)
The end to all your WORRIES.
Try TENSIONFREE’S BUBBLE WRAP PAPER
Relieve all your frustrations as you POP the bubbles between your fingers.
Every POP is the sound of your worries disappearing.
One sheet everyday and you will be completely TENSIONFREE.
TENSIONFREE’S BUBBLE WRAP PAPER

The above is inspired by the sheets of bubble wrap paper lying around in our Project Manager’s room. And all of us, believe it or not, have been bursting the bubbles. This is the future of all tension-relieving products. The smallest of discoveries can become the largest of brands. Wait and watch.

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