Some recent baselines that have caught my attention:

Brand: Kangaroo (Kids’ Apparels)
Baseline: God gifts babies. We gift-wrap them.
(Awwwwwwwww!!!)

Brand: Marrying the Boss (Mills n Boons)
Baseline: From Boardroom to Bride and Groom
(I am all for M&Bs. But this was corny even for my liking.)

Brand: Travel & Living (TV Channel)
Baseline: Get a life!
(Thanks! I needed a TV channel to tell me that!)

Brand: indiatimes.com (website)
Baseline: Whatever!
(Whatever!!!)